This article is an abstract from the NESKEY research project I did, with Verna ALLEE for the European Commission in 2004. The study was exploring a roadmap towards sustainability and social inclusion in the knowledge economy.
The main idea is that it is impossible to reach sustainability in the industrial economy, because whatever you do for sustainability you take out of the profit. The "trade of" connection is the deadlock.
But is the knowledge economy, the more you are going for sustainability and social inclusion, the more you will increase your intangible assets. And even if you loose a lot of tangible assets, the sum of assets will increase drastically!!
Because the intangible assets are almost as important today as the tangible assets. And in 2010 they could become more important....

To read the article click on Orienting_KS_towards_Sustainability